December 2016

What did we learn this year? Tons. It was a year of significant change, with new partnerships, and new information to share. Here is just a snapshot of what we wrote about this year, and we hope it helped you move the needle! • The Global Sustainable Tourism Council (GSTC) announced that our Green Key Eco-Rating Program has achieved ‘GSTC-Recognized’ status. • We encouraged all meeting and...

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“Going Green” has become standard practice in a high percentage of hotels and other hospitality facilities. It’s the right thing to do. But it can also create the positive public relations and opinion of your brand that you are looking for. It’s a win-win. But marketing your green initiatives can be tricky. You have to market them smart, without sounding like you are bragging, but also...

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