Author: Green Key Global

Green Key Global, a leading international environmental third party-certification body created specifically for the hospitality and meeting industries, is celebrating its 20th anniversary with the launch of its new brand identity and website.   “Our revitalized brand signals the strengthening momentum of Green Key Global and the sustainability efforts of the industry overall,” says Susie Grynol Managing Director of Green Key Global. “Sustainability is important to our...

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Green Key Global is pleased to welcome Jordan McKay as Green Key Field Sales Specialist. This new position has been created to drive the Association’s sales efforts of its Green Key Eco-Rating and Green Key Meetings programs in Canada. Jordan brings a deep understanding of the hotel industry, most recently employed by the Alberta Hotel and Lodging Association, where she coordinated the association’s accommodation programs, including Check...

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Green Key Global is pleased to announce the newest addition to its team. Diane Wessman will be assuming the role of Manager, Market Development and Sales for Green Key Global on Monday, June 26, 2017. Diane joins HAC with extensive business and sales experience in both the private and non-for profit sectors. Most recently, she held the position of Senior Manager of Marketing and Business Development...

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The Green Key Eco-Rating Program, the lodging industry’s certification program of choice, has been renovated, and we are pleased to announce that version 3.0 (V3) is now available! The move to V3 is all part of Green Key Global’s continuing goal of remaining the leading environmental certification body in the industry and to align ourselves with GSTC Recognition status. What is GSTC? The Global Sustainable Tourism Council (GSTC)...

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What did we learn this year? Tons. It was a year of significant change, with new partnerships, and new information to share. Here is just a snapshot of what we wrote about this year, and we hope it helped you move the needle! • The Global Sustainable Tourism Council (GSTC) announced that our Green Key Eco-Rating Program has achieved ‘GSTC-Recognized’ status. • We encouraged all meeting and...

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“Going Green” has become standard practice in a high percentage of hotels and other hospitality facilities. It’s the right thing to do. But it can also create the positive public relations and opinion of your brand that you are looking for. It’s a win-win. But marketing your green initiatives can be tricky. You have to market them smart, without sounding like you are bragging, but also...

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Last month, The Weather Network shared their Winter Preview for the upcoming season, and while we were spoiled with a mild winter last year, the prediction is that we will experience a more “traditional winter” this season. Winter can be beautiful and tons of fun, but it also means icy roads, snowstorms, and high heating and electrical bills. Things no business looks forward too. That said,...

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Water conservation is nothing new.  Many organizations in this space have encouraged hotels to conserve water for years – we even wrote about it for World Water Day last year.  We have seen many hotels update their fixtures to ensure that they have reduced flow and flush in their bathrooms, and some are even recycling rainwater, but have you thought about taking it to the...

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The year is 2008. The economic downturn has hit, and the Super 8 in Ukiah, California, is struggling. The challenge was that not as many people were traveling, and the owner, Raakesh Patel needed to get creative to keep his doors open. Other hotels opened nearby in the time that followed – Marriott’s, Hampton Inn’s, those that were “affordable” without being considered a truly “budget” property....

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